Open Road Subaru

When drivers across Union, NJ and Union County want a dealership experience that's better than the rest, they come to Open Road Subaru. We proudly serve nearby communities like Springfield, Cranford, Westfield, Kenilworth, Hillside, Roselle, Elizabeth, Summit, Millburn, and Maplewood—and we’re a convenient option for drivers from Essex County and Middlesex County as well. We can't wait to make you our next satisfied customer by showing you the friendly, personable service we've built our reputation on.

Looking to start online? Explore our new Subaru inventory and pre-owned vehicles, then contact our team when you’re ready.

Open Road Subaru: Providing Exceptional Customer Experiences

At our dealership, we know what it takes to deliver an amazing experience with a smile. We work hard every day to ensure that every customer is treated with the highest standard of care. Whether you're shopping from Union, commuting from Elizabeth, or visiting us from Westfield or Cranford, you'll drive away feeling confident about the road ahead.

Service and Financing

Keeping You Going on the Road Ahead

While we're passionate about helping you find the perfect ride, our commitment to your satisfaction doesn't end there. We’ll support you throughout your ownership experience with expert service from our technicians. Visit our Subaru Service Center for everything from routine maintenance to diagnosing a check engine light. Need OEM parts? Shop or request help through our Parts Department.

Competitive Financing Rates

Purchasing a vehicle is a significant financial investment, so you want to make sure you're getting the best deal possible. Our team can help you explore options and get the right plan for your needs. Start with our Finance Center, get a head start with a secure online credit application, or value your trade-in in minutes.

Exemplary Subaru Vehicles

Forester (Including Forester Hybrid)

Versatile enough to tackle whatever's on your to-do list, the Forester is built to keep up with your modern adventures. Advanced safety technology comes seamlessly incorporated into this vehicle, delivering confidence on everyday drives. If you’re researching efficiency-focused options, ask us about the Forester Hybrid and available electrified powertrain choices. Explore Forester models or learn about Forester Hybrid.

Crosstrek (Including Crosstrek Hybrid)

Symmetrical all-wheel drive comes standard when you choose the Crosstrek, giving you the traction you need to stay in control even when the going gets tough. The available 182-horsepower BOXER engine adds extra capability for weekends away. Interested in electrified driving? We can help you compare trims and availability for the Crosstrek Hybrid. Explore Crosstrek models or learn about Crosstrek Hybrid.

Outback

Rugged enough to handle off-road adventures while still delivering comfort and convenience, the Outback gives you the total package. A towing capacity of up to 3,500 pounds helps you haul gear with ease. Explore Outback models.

Impreza

From the moment you see the sleek style that the Impreza puts on display, you'll understand why so many drivers choose it. Innovative technology is right at your fingertips, including an available 11.6-inch touchscreen display for a connected experience. Explore Impreza models.

Ascent

Three rows of seating and the capability to tow up to 5,000 pounds mean you won’t have to leave anything behind for the next trip. EyeSight driver assistance technology comes standard to help you arrive safely. Explore Ascent models.

Want something specific? Browse current Subaru specials or schedule a test drive at Open Road Subaru in Union, NJ.