What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

More info

Subaru Loves the Earth

More info

Subaru Loves Learning

More info

Subaru Loves to Help

More info

Subaru Loves to Care

More info


Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Open Road Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

ASPCA, Food and Blanket drives for local shelters, Animal Adoption
Land Conservancy of New Jersey, Landscaping at local schools.
Life Camp, Career Counselling , School Supplies for Children in Need
Local YMCA's, Patriots Path, Boy Scouts of America, Community Soup Kitchens, Blood Drives, US Marines, Toys for Tots
JDRF, RWJ Barnabas Somerset Healthcare Foundation, Foundation of Morristown Medical Center , Camp Nejeda Foundation, Leukemia and Lymphoma Society
 Subaru Love Promise Heart

Love Promise Stories from Open Road Subaru

Subaru and Open Road Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Expansion of Goryeb Children's Hospital  –  Julie K

Goryeb Children’s Hospital at Morristown Medical Center in Morristown, NJ, got a special visit from Open Road’s chairman Rod Ryan and president Michael Morais in April 2019, when they presented a check for $47,250! The donation is supporting the expansion of Goryeb’s Pediatric Intensive Care Unit (PICU) and the Valerie Children’s Center for pediatric cancer and blood disorders. Open Road’s contribution is helping to ensure that critically-ill children from throughout the state can receive the highest level of care when they need it most. Construction on the new PICU is underway and is expected to be completed by September 2019. The unit is doubling in size and increasing the number of patient beds to 15, to allow care for over 600 critically-ill children each year. Work to expand the pediatric cancer center will begin in October, and will handle over 4,500 outpatient visits each year. Thank you, Open Road Subaru, for generously supporting the Goryeb Children’s Hospital expansion project! Photo caption: (l-r) Dr. Walter Rosenfeld (chair of pediatrics, Goryeb Children’s Hospital), Michael Morais (president, Open Road Auto Group), W. Rodman Ryan (chairman, Open Road Auto Group), and Jim Quinn (Chief Development Officer, Foundation for Morristown Medical Center)

Blanket Doantion Delivery to St. Joe's  –  Michelle E

Open Road Subaru delivered a donation of blankets and craft kits to St. Joe's hospital in Paterson on Friday, July 21st. The experience was amazing and both the Subaru employees and pediatric patients at the hospital enjoyed the visit. Several Subaru employees came for the delivery and Shannon from St. Joe's was eager to bring us to the pediatric unit. There was a patient named Carlos waiting for us and he was so happy to be part of the delivery. Carlos did not speak English very well but the light in his eyes and smile when he was handed a blanket said it all. He took pictures with the Subaru employees and thanked them numerous times. We were also able to hand deliver blankets to the other patients on the floor and Paul Seeto from Subaru was invited to decorate a magnet to hang on their visitor wall. Without a doubt you could see the impact that this donation was having on the patients at St. Joe's.

Subaru LOVE Makes the Garden Grow!  –  Andrea C

Open Road Subaru donated lots of fun and educational supplies to support our school garden. Our mission is to instill in our students the habits necessary to live a healthy lifestyle by growing organic vegetables in our school garden. This is the cornerstone in guiding students to make informed choices about food and using the experience to support academic success across grade levels. Our students particularly likes the bird houses and the awesome toad home!